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Also known as “our blog”.
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Dynamic Remarketing Explained
To put it basically, Remarketing means showing ads to people who've already seen your promotion.Who you show it to, that's the Audience or Targeting. What you show them, that's the content of your ad.1. Static (non-dynamic) remarketingAudiences (The targeting part)In...
Dynamic Remarketing Troubleshooting Guide
If your dynamic remarketing campaign isn't working, the most common reason is that the code is not correct. So let's start there.Is the code sending data?How to checkThis is dead easy if you have our app. Simply open the app in your back office and take a look at the...
Dynamic Remarketing and Smart Shopping Campaigns
According to Google, Smart Shopping campaigns are the bee's knees. Yeh, I'm kinda paraphrasing there. Anyway, they're supposed to be the default option. Smart Shopping campaigns are designed to automate where your ads go and how much you'll pay for clicks or...
Claiming your Shopify website in Google Merchant Center
One of the steps in setting up Google Shopping or Google Dynamic Remarketing is to claim/verify your website in your Google Merchant Center. In this article, I am going to walk you through this. You can also watch our video which covers the same ground. (By the way,...
Adding the Google Product Category to Shopify websites
Not everything in life is easy. Obviously, else I would be a billionaire by now. Adding the Google Product Category to Shopify is one of those not-easy things: I don't know why they missed it because Shopify thought of most other things. But here we go. The Google...
Some of my best lessons from 10 years of doing Google Ads
(To be completely honest, I’ve been doing Google Ads for eleven years and I’ve been doing them full time for nine. So I averaged that out to make ten. It was a better title. Ah-hem.) Here we go, in random order Don’t believe everything Google tells you Consider two...
What works for Webshops
Every retail business in the world knows it has to be online, yet the sad truth is that most webshops fail. Since I've seen a lot of the succesful ones as well as the unsuccessful ones, I couldn't resist writing my conclusions and I've published them in...
The success factor behind Bill Gates and the Beatles could put your company out in front.
In his famous book "Outliers", Malcolm Gladwell isolated the critical factor behind some of the most successful people of our times. For everyone from the Beatles, to Bill Gates, top sports stars and celebrities, it wasn't luck or even unique...
Not everything Google told me is true
Should you use Google AdWords’s automation options?
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