by Paul Isaac | Oct 3, 2020 | Dynamic Remarketing
Not everything in life is easy. Obviously, else I would be a billionaire by now. Adding the Google Product Category to Shopify is one of those not-easy things: I don’t know why they missed it because Shopify thought of most other things. But here we go. The...
by Paul Isaac | Oct 3, 2020 | Strategy
(To be completely honest, I’ve been doing Google Ads for eleven years and I’ve been doing them full time for nine. So I averaged that out to make ten. It was a better title. Ah-hem.) Here we go, in random order Don’t believe everything Google tells you Consider two...
by Paul Isaac | Oct 2, 2018 | Strategy
Every retail business in the world knows it has to be online, yet the sad truth is that most webshops fail. Since I’ve seen a lot of the succesful ones as well as the unsuccessful ones, I couldn’t resist writing my conclusions and I’ve published them...
by Paul Isaac | May 16, 2018 | Strategy
In his famous book “Outliers”, Malcolm Gladwell isolated the critical factor behind some of the most successful people of our times. For everyone from the Beatles, to Bill Gates, top sports stars and celebrities, it wasn’t luck or even unique talent...
by Paul Isaac | May 8, 2018 | machine learning in advertising
Not everything Google told me is true The buzzword in AdWords these days is “machine learning”. The algorithms are going to learn your advertising and optimise it better than you can. There has been a flood of articles from Google about how wonderful it is, and a...
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