by Paul Isaac | Oct 3, 2020 | Strategy
(To be completely honest, I’ve been doing Google Ads for eleven years and I’ve been doing them full time for nine. So I averaged that out to make ten. It was a better title. Ah-hem.) Here we go, in random order Don’t believe everything Google tells you Consider two...
by Paul Isaac | Oct 2, 2018 | Strategy
Every retail business in the world knows it has to be online, yet the sad truth is that most webshops fail. Since I’ve seen a lot of the succesful ones as well as the unsuccessful ones, I couldn’t resist writing my conclusions and I’ve published them...
by Paul Isaac | May 16, 2018 | Strategy
In his famous book “Outliers”, Malcolm Gladwell isolated the critical factor behind some of the most successful people of our times. For everyone from the Beatles, to Bill Gates, top sports stars and celebrities, it wasn’t luck or even unique talent...
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