by Paul Isaac | May 16, 2018 | Strategy
In his famous book “Outliers”, Malcolm Gladwell isolated the critical factor behind some of the most successful people of our times. For everyone from the Beatles, to Bill Gates, top sports stars and celebrities, it wasn’t luck or even unique talent...
by Paul Isaac | May 8, 2018 | machine learning in advertising
Not everything Google told me is true The buzzword in AdWords these days is “machine learning”. The algorithms are going to learn your advertising and optimise it better than you can. There has been a flood of articles from Google about how wonderful it is, and a...
Recent Comments