by Paul Isaac | Mar 9, 2021 | Google Ads knowledge
You are in charge of multiple Google Ads accounts. Imagine, you have just created a new account straight from your Manager Account (used to be known as an MCC, which I still prefer). You go back an hour later to sort out the payment details, but guess what, you...
by Paul Isaac | Oct 3, 2020 | Dynamic Remarketing
To put it basically, Remarketing means showing ads to people who’ve already seen your promotion.Who you show it to, that’s the Audience or Targeting. What you show them, that’s the content of your ad.1. Static (non-dynamic) remarketingAudiences (The...
by Paul Isaac | Oct 3, 2020 | Dynamic Remarketing
If your dynamic remarketing campaign isn’t working, the most common reason is that the code is not correct. So let’s start there.Is the code sending data?How to checkThis is dead easy if you have our app. Simply open the app in your back office and take a...
by Paul Isaac | Oct 3, 2020 | Dynamic Remarketing
According to Google, Smart Shopping campaigns are the bee’s knees. Yeh, I’m kinda paraphrasing there. Anyway, they’re supposed to be the default option. Smart Shopping campaigns are designed to automate where your ads go and how much you’ll...
by Paul Isaac | Oct 3, 2020 | Dynamic Remarketing
One of the steps in setting up Google Shopping or Google Dynamic Remarketing is to claim/verify your website in your Google Merchant Center. In this article, I am going to walk you through this. You can also watch our video which covers the same ground. (By the way,...
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