by Paul Isaac | Oct 3, 2020 | Dynamic Remarketing
To put it basically, Remarketing means showing ads to people who’ve already seen your promotion.Who you show it to, that’s the Audience or Targeting. What you show them, that’s the content of your ad.1. Static (non-dynamic) remarketingAudiences (The...
by Paul Isaac | Oct 3, 2020 | Dynamic Remarketing
If your dynamic remarketing campaign isn’t working, the most common reason is that the code is not correct. So let’s start there.Is the code sending data?How to checkThis is dead easy if you have our app. Simply open the app in your back office and take a...
by Paul Isaac | Oct 3, 2020 | Dynamic Remarketing
According to Google, Smart Shopping campaigns are the bee’s knees. Yeh, I’m kinda paraphrasing there. Anyway, they’re supposed to be the default option. Smart Shopping campaigns are designed to automate where your ads go and how much you’ll...
by Paul Isaac | Oct 3, 2020 | Dynamic Remarketing
One of the steps in setting up Google Shopping or Google Dynamic Remarketing is to claim/verify your website in your Google Merchant Center. In this article, I am going to walk you through this. You can also watch our video which covers the same ground. (By the way,...
by Paul Isaac | Oct 3, 2020 | Dynamic Remarketing
Not everything in life is easy. Obviously, else I would be a billionaire by now. Adding the Google Product Category to Shopify is one of those not-easy things: I don’t know why they missed it because Shopify thought of most other things. But here we go. The...
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